different response from those who think it is genuine, say
researchers.
Brain scans revealed how much the enjoyment of art is influenced by
the information given to the viewer.
The pleasure revealed in brain activity depended on the viewer
believing that a Rembrandt painting was authentic.
Professor Martin Kemp of Oxford University says it shows "the way we
view art is not rational".
The pretension-puncturing experiment suggests that the appreciation of
art is strongly linked to the accompanying information - rather than
an objective judgement.
The pleasure taken from a masterpiece is shaped by the viewer being
told by others that this is an authentic work."
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